I am an Eco designer from Nairobi, Kenya. In Fashion, Desirability is Sustainability. EQO-CHIQUE appeals to consumers who appreciate natural materials, classic designs & the sense of order and justice. Eco Fashion is gleaming with freshness, innovation and elegance thanks to the growing environmental awareness. EQO-CHIQUE embraces ethical alternatives to the industry's wasteful practices;aims to reshape the fashion industry - introducing sustainable lifestyles by transforming mindsets among women by reiterating that one can look fashionably green by reduce, reuse & recycle. By diversion of waste from landfills and production left overs and using socially responsible methods of production to create products (Handbags, Clutches, Baskets, Mats handwoven from recycled plastic bags) that are considerate to the environment and social impact they may have throughout their total lifespan including their carbon print; products that can stand on their own and not rob from the future, durable and sustainable not one offs. Also, products rooted in traditions of craftsmanship & quality and preserve perpetuation of ancestral traditions in weaving, knitting i.e. built to last.
Core Values are innovation, excellence and quality.
++ More information at EQO-CHIQUE website !
Idea sent by Manciny Migwi !