My upcycling journey began while I was travelling in Africa, which was a truly inspirational and life-changing experience. I was fascinated by the handmade, brightly-painted sandals I saw there, made from reused car tyres. The idea captivated me immediately me and I knew that I could make a hugely positive impact on this world by creatively recycling as many scrap tyres as I could. Today my vegan, eco-friendly brand includes belts, bags, jewellery and dog leashes, and is growing quickly as more and more people become eco-conscious consumers, turning to ethical and sustainable products in order to save the planet.