Tire recycling is a hard process, take a lot of energy and not all the materials at the end of the process can be used. The percentage is about 85. That is why, re-usage is better. We take old tires, clean them, paint them, shape them and make lots of nice and useful this for our home, garden and so on.
Here for example is and idea how you can create a nice bathroom design with old tires. Take a tire, clean it paint it in the colors that suit your bathroom design and put them on a stand. Put a round sink in it. And here you are - original bathroom idea.