San Francisco-based startup GlobeIn is a platform where small artisans from all around the world can sell their goods to a vast international clientele. GlobeIn’s mission is to build a more positive world. They bring you delightful, useful products that have an impactful social mission behind them. They help you live a better lifestyle by experiencing these products.
GlobeIn believes you feel better when you consume better. Whether it’s putting better foods into your body, buying an item for your home from an indigenous weaver or simply knowing where your stuff comes from, your purchases should leave you fulfilled and happy.
Buying better should not be a burden. GlobeIn does the work for you. They seek out beautiful, well-made products and trace their origin to ensure that they are doing social good and we share that knowledge with you.
When you buy something on GlobeIn, you are buying a thing that is more than just a thing. You are buying good things from good people that do good. You are purchasing products that support a more positive world.
GlobeIn is dedicated to supporting artisans and farmers from all walks of life with an emphasis on people in the developing world. GlobeIn is dedicated to reducing poverty by giving these individuals, and subsequently their communities, a global audience.
The GlobeIn website, which is an ETSY like website but more focused on global crafts, is a collection of goods from artisans from countries like Mexico, Egypt, Haiti, and Ghana, among others. As for ETSY, products are divided into simple categories (for example apparel, accessories, jewelry, instruments, etc.), and online customers could browse through all the items available to find what they are looking for.
As CEO Vladimir Ermakov – who co-founded the business alongside with Anastasia iron & David Gorodvansky – say:
We saw an opportunity to help these people further by providing a marketplace for things they’re producing in these remote regions.
The goal of GlobeIn is to empower remarkable artisans in remote areas and to gives them the tools to built their sustainable businesses by providing connection and guidance.
Many artisans who are present on the GlobeIn platform, don’t have any access to Internet, some of them don’t even know what the internet is. With the help of regional managers to oversee shipping and manage money transfers to the artisans, these artisans are now able to sell their crafts to the international audience provided by GlobeIn.
GlobeIn is far from the traditional e-commerce platform who are just focusing on the products themselves; they are more focused on the artisans by telling the stories of each artisan behind each product.
My good friend and partner David and I have read books by Nobel Peace Prize winner, Mohammad Yunus, about microlending and social business, and saw that while organizations like Kiva can help start small businesses in remote regions, they still needed a platform to take them to the next level. We decided to build this platform for the artisans in developing countries.
For example, the GlobeIn website features descriptions of the artisans complete with photos and videos. GlobeIn believes in transparency regarding the identities the artisans behind the products. How does GlobeIn benefit artisans?
We are a social business that empowers remarkable, remote artisans by giving them global reach. We do so by paying artisans (and farmers) fair prices for the products they make. Subscription model allows us to place large volumes with the producers. As a result, we are able to optimize logistics, offer our customers great value products, while ensuring that more money goes to the artisans. For artisans large orders also mean a steady income that is predictable and reliable, something they appreciate much more than large but unpredictable payouts.
As opposite to ETSY, which charges a small fee per listing, the listing of the goods from the artisans is free, but GlobeIn adds a markup to the artisans' prices. Are GlobeIn products fair trade certified?
We source all the products either directly from artisans and cooperatives or through a network of partner organizations. In every case we make sure that artisans and farmers are paid fair wages for their products. Not all organizations we work with are fair trade certified but all respect and work under fair trade principles.
GlobeIn adventure started in Dec. 2011 when COO Anastasia Miron traveled through Mexico, searching for artisans and began to post some of the crafts she found to the online marketplaces like eBay.
As Ermakov says:
She proved that this can really work. People were really interested in buying these crafts, artisans were really happy, shipping worked.
GlobeIn is continuously working to expand its artisan's network, internally and through partnership and they are open to working with other companies who are already helping artisans to sell their products.
We see ourselves as an open platform that helps promote artisans and helps them reach the consumers, but the interaction with the artisans can be done by other organizations that are already doing it much better than we could. As long as they respect fair trade principles, we would love to partner with them and be the technology side of the solution.
GlobeIn is focused on having a "really solid user experience" and presenting the artisans' stories, as well as their works.
As GlobeIn states on their about page:
We are dedicated to supporting artisans from around the world and in developing countries where, after agriculture, artisan goods are the second largest source of employment. By supporting us, you help reduce poverty by giving these artisans and their communities, a global audience. To help you connect with our gifted artisans, every month we highlight one artisan or artisan collective and ask you to crowd-fund their special project.
Will you shop on GlobeIn? After reviewing the GlobeIn website, I will personally do!
Stay tuned for a review of the Artisan "Bathe" Box From GlobeIn!